Digital Marketing Goals
Everything Can Be Measured
Setting Digital Marketing Goals
Goal setting is an essential component of any successful digital marketing strategy. It allows us to help you create a clear roadmap for any online marketing efforts, measure progress, and make data-driven decisions to optimize campaigns.
One of the key benefits of goal setting in digital marketing is that it helps us focus our efforts on specific, measurable objectives. Without clear goals, it can be easy for a marketing campaign to become scattered and ineffective, with resources and attention being spread too thin. By setting specific, measurable goals, businesses can ensure that their campaigns are targeting the right audience and driving the desired outcomes.
We also don’t believe in a one-size fits all approach. Not every method works in every scenario. Leading with the correct tool or method is essential for any project we undertake.
Digital Marketing Success
Launching an effective marketing plan with specific goals and realistic expectations sets you up for success to test other sources of traffic and leads with confidence.
A Social Media Story
We once had a client that used another company to do their social media marketing for three products. They spent $20,000 over the course of 4 months and did not earn a penny of their investment back. They were locked into a 3 month contract in which they needed to provide a 30 day notice to exit the contract.
Market Share Media will never lock a client into a contract and we would never let a client invest a dollar in digital marketing without clear and concise outcomes.
Thoughts On Influencer Marketing
We’ve had the opportunity to work with some influencers in a specific niche and can say that we’ve seen influencers with six and seven digit numbers unable to generate sales of any significance on multiple products.
Similar to setting marketing goals, we believe there should be clear and concise performance outcomes when working with influencers.
