Our Methodology

It’s important to understand methodology. We are comfortable with the idea that some in the digital marketing space may not agree with parts of our methodology. The important thing for us is knowing what works and what does not in certain situations. With online marketing there is no one-size fits all approach.

Digital marketing is exciting and challenging; It’s a field where you never stop learning. It’s one of the reasons you’ll never hear us claim to be gurus. We consider ourselves lifelong learners in an industry that can at times change daily.

Think of digital marketing as a Swiss-army knife. It’s got a bunch of tools, but not every tool is appropriate for every situation. This is where we believe our experience in the industry and seeing fads come and go give us some unique perspective.

Our first and foremost goal is to deliver value in the form of ROI. While there are many metrics you can measure in the digital space, we’re interested in what makes your cash register ring.

Through our consultation process, we want to identify some of the following:

• Urgency – Where does your product or service land on an urgency scale? How urgently does a potential audience need or want your product or service? Someone looking for an emergency plumber is much higher in urgency than someone looking for information to write up an RFP for a cybersecurity they plan to bid out in 90 days.

• Personality – This is often overlooked and a pet peeve. Your personality type will determine how much time and resources are directed towards social media. Many so-called social media gurus will tell you to grab your smart phone and start creating content. We understand that not everyone wants to be on camera or commit to a regular schedule of video content creation.
• Marketing Budget – Some clients know what they have for a potential marketing budget while others do not. We can help you determine a reasonable budget to start generating leads immediately.

We would like to engage with you and discuss your project. Take the next step to schedule a FREE no obligation consultation today.